MSN – In a surprising turn of retail events, the tariffs have brought Bed Bath and Beyond back from bankruptcy with a new business design that defies conventional wisdom. The company was recently caused by e-commerce disruption and corporate missteps. After closing down 360 stores and filing for Chapter 11 in April 2023, Overstock.com bought the brand, renamed it Beyond Inc., and aimed to adopt an online-only retail approach. Now, the company is returning to brick-and-mortar retail after a $25 million agreement with Kirkland’s Inc.
Bed Bath and Beyond’s (BBBY) decline was dramatically quick. After earning $12 billion in sales in 2017, the company faced mounting losses due to distressed store formats, weak e-commerce execution, and increasingly popular competitors, such as Amazon and Target. In 2023, the company filed for Chapter 11 bankruptcy, closing all its stores.
However, when the brand was acquired by Overstock.com for $21.5 million, it reached a key turning point after rebranding itself as Beyond Inc. and initially aiming to revive the business via online stores.
